When cacao arrived in Europe after the discovery of the Americas, it quickly became a symbol of status. In the 17th century, nobility began drinking it mixed with sugar and milk. Over time, solid chocolate and industrial production emerged.
Ecuador has played a key role in this history: at the end of the 19th and early 20th centuries, the cacao boom enabled the creation of major financial institutions such as the Central Bank of Ecuador. Today, the country is the world’s leading exporter of fine aroma cacao, and its prestige continues to grow.
Cacao in Azuay: History, Flavor, and Community
In Azuay, cacao also has its own story, shaped by the efforts of local communities. It’s known that its cultivation in the area began in the early 20th century at the former “Shagal” estate, owned by Hortensia Mata—an iconic figure in Cuenca (capital of Azuay). (UNESCO World Heritage Site)
Over the years, many farming families settled in this coastal region of Azuay. In 1973, they formed the Luz y Guía Cooperative, and since then, fine aroma cacao has become one of the region’s economic pillars.
Today, Azuay has 6,785 hectares of cacao plantations, mainly in Molleturo, Chaucha, Ponce Enríquez, and Pucará, producing around 3,000 metric tons annually.
But perhaps most interestingly, cacao in Azuay is no longer just grown—it is lived, experienced, and shared through tourism.
Where to Experience Cacao in Azuay
A fully immersive experience. Here you can tour organic “Arriba” cacao plantations, learn about the fermentation process, and understand step-by-step how cacao is transformed into artisanal chocolate.
Location: Google Maps
Contact: +593 99 385 1389
In this family-run workshop, chocolate paste is made using traditional methods. Old roasters, grinders, and artisan fans have been modernized with electric systems, but still retain their charm. A visit here is a nostalgic journey flavored with chocolate.
Address: Calle El Batán 4-56, between El Oro and Remigio Tamariz
Contact: 07 288 109 / +593 99 071 8782
Hours: Mon–Fri: 9:00–16:00 / Sat: until 13:00
Location: Google Maps
One of the purest and most delicious chocolates in the area is made at this family business, located near the main square of San Joaquín. Here, in addition to purchasing pure and delicious chocolate, you can learn about its production process. The chocolate from La Purita is 100% natural, free of chemicals, preservatives, and dyes.
Note: Booking in advance is required for a full experience.
Address: Av. Carlos Arízaga Vega (next to María Asunción restaurant)
Phone: +593 99 067 0189
Hours: Mon–Sat: 8:00–18:00
Location: Google Maps
A true delight for the senses. In this heritage site, you can participate in specialized tastings, learn about the history of cacao, and savor some of the finest chocolates in the world—all in the beautiful “Casa del Coco.”
Address: Simón Bolívar Street 12-56
Contact: +593 98 626 9614
Hours: Open daily from 10:00 to 20:00
Location: Google Maps
Here you’ll discover the history of cacao in Azuay, from heritage archives to display cases filled with chocolate. A perfect tour to learn, enjoy, and—of course—take something sweet home.
Address: Juan Jaramillo Street 6-26 and Hermano Miguel
Contact: +593 97 928 4746
Hours: Open daily from 10:30 to 19:00
Location: Google Maps
A must-visit for those interested in the secrets of Andean agriculture and the making of delicious artisanal chocolate. Wilson Lema, the project leader, has a long track record as a researcher of Andean botany and its culinary uses.
Address: Luis Cordero and Mariscal Sucre (Old Cathedral Museum)
Contact: +593 96 868 4768
Hours: Mon–Sat: 9:30–18:00 / Sun: 9:30–14:00
Location: Google Maps
This exclusive gastronomic tour has been carefully curated to offer an authentic experience, blending traditional recipes with the innovation of Cuenca’s new cuisine. Participants walk through iconic areas of the city, engaging in sensory and culinary experiences with Ecuadorian cacao—learning its history, transformation process, and, of course, enjoying its many flavors.
More information and bookings: Mobiliti Expeditions Tour Operator: www.mobilitiexpeditions.com/chakrañam-gastronomictour
This is one of the most fascinating spaces to witness Cuenca’s daily life: the buying and selling of agricultural and essential goods (a meeting point between rural and urban life). Visiting this market engages all the senses: the vibrant murals and produce stands, the cheerful buzz of vendors and buyers, and the aroma of local foods—especially the popular “chocolate paste,” handcrafted by small local producers.
Address: Calle Larga and General Torres
Location: Google Maps
Restaurants
Many restaurants offer cacao-based culinary experiences that will satisfy even the most discerning palates. Here are some suggestions:
A Destination that Tastes Like Chocolate
Azuay offers more than stunning landscapes, colonial architecture, and vibrant culture. It also hides a flavorful treasure in every cacao bean—one of history, heritage, and pride. Visiting its chocolate ventures means discovering an intimate part of this land, told by those who work it with love.
If you haven’t tried chocolate made in Azuay yet, this is your sign.
Discover more at: www.visitazuay.com