Zimbabwe: Africa's hidden jewel that conquers international tourism

08-01-25

Zimbabwe is positioning itself as one of the most attractive tourist destinations in Africa thanks to its impressive natural wealth, its cultural heritage and its international promotion strategies The country is gaining prominence on the global tourism map by offering unique and authentic experiences that attract more and more international travelers.

Zimbabwe welcomed 409979 international visitors in the first quarter of 2024, an increase of 83 percent over the same period in 2023. This growth reflects the success of promotional campaigns, improved air connectivity and new policies that facilitate access to the country.

Zimbabwe boasts a diversity of destinations that make it a tourist gem in Africa among which stand out:

• Victoria Falls, one of the seven natural wonders of the world known for its majesty and exciting activities such as rafting and helicopter rides.

• National Parks and Wildlife with iconic reserves such as Hwange and Mana Pools, the latter a UNESCO World Heritage Site where visitors can enjoy walking and canoeing safaris.

• Cultural Heritage which includes the Ruins of Great Zimbabwe a historical site that tells the rich history of the country's pre-colonial civilizations.

The government has implemented several key measures to consolidate Zimbabwe as a leading international destination including:

1. More flexible visa policies that allow visa-free entry to citizens of more than 65 countries including South Africa Kenya and Namibia in addition to facilitating visas on arrival for countries such as Nigeria and Bolivia.

2. Modernization of infrastructure with significant renovations at the Robert Gabriel Mugabe and Victoria Falls International Airports that enhance the traveler experience.

3. International promotion through marketing campaigns and participation in global tourism fairs positioning Zimbabwe as a must-see destination.

Tourism has been a key driver of Zimbabwe's economy generating revenues that reached £8767 million in 2024 an increase of 22 percent over the previous year This growth has boosted job creation in sectors such as hospitality, transport and cultural activities as well as fostering local business development in rural communities.

Zimbabwe is committed to responsible and sustainable tourism by focusing on the conservation of its biodiversity and respect for local cultures:

• Wildlife protection through programs dedicated to the preservation of endangered species and their natural habitats.

• Community participation ensuring that local communities benefit directly from tourism activities and preserving their cultural heritage.

• Promotion of eco-tourism through environmentally friendly practices such as the use of renewable energy in tourist accommodations and the reduction of plastic waste.

Zimbabwe has the potential to become one of Africa's leading tourism destinations thanks to its diverse offerings, improved infrastructure and focus on sustainability. However, it will have to overcome challenges such as preserving its natural environment in the face of increased tourism and continually improving its international connectivity.

With a clear commitment to innovation and sustainability Zimbabwe not only seeks to attract more visitors but also to offer memorable experiences that inspire and respect its environment.