TikTok becomes the new driver of travel trends

20-01-25

Social media has changed the way people choose their travel destinations, and TikTok has become the epicenter of this transformation. With more than one billion active users, the platform has proven to be a powerful influence on the travel industry, redefining the way places are discovered, trips are planned and experiences are lived around the world. TikTok's ability to viralize content in a matter of hours has led thousands of travelers to explore destinations that previously went unnoticed, boosting local economies and generating new opportunities for the tourism industry.

TikTok's rise as an inspirational tool for travelers has been driven by its dynamic visual format and highly personalized algorithm, which allows users to discover relevant content based on their interests. Unlike other platforms, where recommendations are often based on specific searches or preset lists, TikTok introduces users to new destinations organically, thanks to content creators who share their experiences in an authentic and spontaneous way. This has led to a significant increase in the popularity of certain places, many of which were not on traditional tourist circuits.