Spain breaks all-time record in international tourism: 88.5 million visitors and record-breaking expenditure

07-01-25

Spain has closed an exceptional year in its tourism sector, consolidating its position as one of the world's leading destinations. Between January and November 2024, the country received a total of 88.5 million international tourists, marking an increase of 10.7% over the same period in 2023. This milestone not only evidences the full recovery after the pandemic, but also sets a new historical record for Spanish tourism.

In addition to the number of visitors, the economic impact of tourism in Spain also reached unprecedented figures. According to official data, cumulative spending up to November amounted to 118,693 million euros, an increase of 16.7% over the previous year. This upturn reflects both the increase in the number of tourists and higher spending per person.

In November, international tourists spent an average of 1,361 euros per stay, up 5.2% compared to the same month in 2023. Per day, average spending reached 178 euros, up 2.4%. This increase highlights the growing preference for higher value-added experiences and a diversification in the tourism services offered.

Spain's tourism record has been driven by the steady growth of its main outbound markets. First, the United Kingdom, with more than 17.5 million visitors, represents an increase of 7.1% over 2023. This market continues to be key for the Spanish tourism sector, especially in destinations such as the Canary Islands and the Costa del Sol.

It is followed by France, with 12.2 million tourists and a growth of 11.5%, and Germany, with 11.3 million visitors, up 8.5%. Both countries have contributed significantly to the influx of tourists, with destinations such as Catalonia, the Balearic Islands and the Canary Islands standing out as favorites among these visitors.

As for the autonomous communities, Catalonia remains the most visited region, receiving 18.9 million international tourists during the first eleven months of 2024. This figure represents an increase of 9.9% over the same period last year. Barcelona, as the main focus of attraction, continues to be one of the most sought-after destinations globally.

It is followed by the Balearic Islands, with 15.1 million visitors and an increase of 6.1%, and the Canary Islands, with 13.8 million, 9.6% more than in 2023. These archipelagos stand out for their year-round sun and beach offer, especially in the European low season, which makes them favorite destinations for winter tourism.

The success of the Spanish tourism sector in 2024 is not only due to the recovery of traditional visitors, but also to the diversification of its offer. Emerging destinations and activities that go beyond the classic sun and beach tourism have played a key role. The rise of cultural, gastronomic and rural tourism has made it possible to attract a more varied tourist profile with greater purchasing power.

Sustainability has also been a priority. Many companies in the sector have adopted measures to reduce their carbon footprint, such as the use of renewable energies and the promotion of responsible practices among visitors. These initiatives not only seek to protect the environment, but also to ensure that Spain remains an attractive and competitive destination in the long term.

Tourism is one of Spain's main sources of income and represents a significant percentage of its Gross Domestic Product (GDP). The recovery and growth of the sector in 2024 has had a direct impact on employment generation and the dynamism of the local economy. Thousands of businesses, from large hotel chains to small local stores, have benefited from this tourism boom.

In addition, improved air connectivity and international promotion have been decisive factors in achieving these record figures. Spain has capitalized on its image as a safe, diverse and accessible destination, attracting both traditional tourists and new markets.

Despite these achievements, the Spanish tourism sector faces significant challenges for the future. These include the need to adapt to climate change, which is particularly threatening coastal areas and tourism infrastructure. According to recent studies, millions of dollars in investments will be needed to protect these destinations and ensure their sustainability.

On the other hand, growing international competition is forcing Spain to continue innovating and improving its offer. Countries such as Greece, Turkey and Croatia are gaining ground in European tourism, underlining the importance of maintaining high standards of quality and diversification.