The plan includes:

• Cultural and artistic festivals: a series of festivals that will pay tribute to Samarian traditions, with art exhibitions, live music, theater and dance. Leading figures of the Latin American cultural scene will be present to share their talent and enrich this celebration.

• International congresses and forums: academic events will explore topics such as the history of the city, the challenges of climate change in coastal areas, and Santa Marta's role as a regional development node. These spaces will attract experts and opinion leaders from around the world.

• Infrastructure improvements: the city is preparing to welcome thousands of visitors with urban renewal projects, including the modernization of the Simón Bolívar airport, improvements to the public transportation system, and the creation of new public spaces.

• Sustainability projects: as part of its commitment to the environment, the Mayor's Office will present initiatives to protect the Sierra Nevada, the Tayrona National Natural Park, and the Cienaga Grande de Santa Marta. In addition, responsible tourism that respects biodiversity and local communities will be promoted.

Santa Marta, known for its paradisiacal landscapes, rich history and hospitality, is positioning itself as an attractive destination for tourists and investors. The V Centennial celebration represents a unique opportunity to show the world all that the city has to offer.

The tourism sector is prepared to welcome thousands of visitors during 2025. The offer includes:

• Dream beaches: from the crystal clear waters of the Tayrona Park to the most hidden beaches such as Playa Cristal, Santa Marta is a paradise for sea lovers.

• Cultural wealth: places like the Quinta de San Pedro Alejandrino, where Simón Bolívar died, and the historic center, with its colonial architecture, offer a unique experience.

• Nature tourism: the Sierra Nevada, the highest coastal mountain range in the world, offers hiking trails and direct contact with indigenous communities that preserve their ancestral traditions.

On the other hand, the Mayor's Office of Santa Marta is working to attract investors interested in sectors such as:

• Tourism infrastructure: the construction of hotels, resorts and eco-lodges to meet the growing demand of visitors.

• Renewable energies: with its high solar and wind potential, the region is ideal for sustainable projects that drive development.

• Technology and logistics: thanks to its strategic location in the Caribbean, Santa Marta is a gateway for international trade.

The mayor of Santa Marta, Carlos Pinedo in recent statements, invited all Latin Americans and citizens of the world to join in this historic celebration. “The V Centennial is an opportunity to remember our history, celebrate our present and build together a promising future. We want Santa Marta to be recognized not only as a tourist destination, but as an example of development and sustainability in Latin America,” he stressed.

In addition, it was announced that the city is preparing an international promotion campaign to publicize this historic event. With the support of the National Government and international organizations, Santa Marta aspires to consolidate itself as a cultural and economic reference point in the region.

A few months before the start of the celebrations, expectations continue to grow. The combination of history, culture, nature and investment opportunities make Santa Marta the ideal place to visit and explore in 2025. The city not only expects to welcome tourists from all over the world, but also those who want to be part of the change and contribute to the development of a region that, after 500 years, continues to reinvent itself and look to the future.

In the V Centennial, Santa Marta not only celebrates its past, but also opens its doors to a future full of possibilities.