Regenerative tourism: the new luxury trend for 2025

09-01-25

Regenerative tourism is emerging as the predominant trend in the luxury travel sector by 2025. This approach goes beyond sustainable tourism, seeking not only to minimize environmental impact, but also to restore and revitalize local ecosystems and communities.

Unlike sustainable tourism, which focuses on reducing the negative effects of tourism, regenerative tourism aims to leave a positive impact on the destinations visited. This involves activities such as restoring natural habitats, supporting the economic development of local communities, and educating travelers about conservation and cultural respect.

Contemporary travelers are increasingly environmentally and socially conscious, prioritizing experiences that promote sustainability and support local economies. According to Omio's 'NowNext '24' report, by 2025, 58% of travelers will prioritize destinations that promote sustainability, while 44% will actively seek to support local businesses and host communities. 

Destinations such as Colombia, especially in the Eje Cafetero, are leading this transformation. Projects that restore natural habitats, foster the economic development of communities and educate travelers about conservation and cultural respect are central to this trend.

In addition, the Saudi Red Sea is positioning itself as an idyllic destination that seeks to reinvent itself with an environmental commitment, aspiring to have a regenerative impact and achieve 30% net conservation by 2040. 

Tourism companies are adapting their offerings to align with these values, developing programs that allow travelers to actively participate in improving the places they visit. This evolution reflects a growing demand for more authentic and responsible travel experiences, where luxury is redefined as the ability to contribute positively to the world.

Technology and innovation play a crucial role in promoting regenerative tourism. The integration of artificial intelligence (AI) to personalize experiences and the adoption of circular economy strategies are some of the trends expected towards 2025. 

Regenerative tourism offers multiple benefits, including preserving and restoring ecosystems, empowering local communities, and creating more meaningful travel experiences for tourists. By focusing on leaving a positive impact, this trend contributes to the long-term sustainability of tourism destinations.