International endorsements of Gloria Guevara and Harry Theoharis to lead world tourism

19-01-25

The World Travel & Tourism Council (WTTC) recently announced its endorsement of Gloria Guevara as candidate for the position of Secretary General of the World Tourism Organization (UNWTO) for the 2026-2029 term. 

Guevara, Mexico's former Secretary of Tourism and former president of the WTTC, has more than 35 years of experience in the tourism industry, both in the public and private sectors. Her career has focused on initiatives that balance sustainability, innovation and economic growth, consolidating her as one of the most influential figures in global tourism.

The Mexican government has expressed strong support for her candidacy; Foreign Minister Juan Ramón de la Fuente and Secretary of Tourism Josefina Rodríguez Zamora have expressed confidence in her ability to lead the UNWTO. Guevara has expressed her gratitude for this support, noting that her appointment would represent an honor for Mexico. If elected, she would be the first woman and the first Mexican to hold the position, marking a milestone in gender equality and Latin American representation in the international tourism sector.