Gloria Guevara receives broad support to lead the UNWTO

29-01-25

During the recent International Tourism Trade Fair (FITUR) held in Madrid, Gloria Guevara has emerged as a central figure to assume the leadership of the World Tourism Organization (UNWTO) for the period 2026-2029. Various organizations and personalities from the tourism sector have expressed their support for her candidacy, highlighting her vast experience and commitment to the industry.

The National Tourism Business Council (CNET) considered it “excellent news” for Mexico and the country's tourism sector that the Federal Government has proposed Gloria Guevara as candidate for the UN Tourism Secretariat General for the 2026-2029 term. “Her experience and leadership make her the ideal person to guide the efforts of UN Tourism in this new stage, becoming the first Mexican woman to lead said organization. “At CNET and all that it represents, we are convinced that her appointment will contribute to strengthening UN Tourism's position as a key player in driving tourism as an engine of development in Mexico and globally,” said Arsuaga Losada.