FITUR 2025: Madrid consolidates its position as the global epicenter of tourism

15-01-25

The global tourism sector has experienced a remarkable recovery in 2024, surpassing international arrivals figures recorded before the COVID-19 pandemic in many regions. According to the latest UN Tourism Barometer, between January and September 2024, international tourist arrivals increased significantly, driven by strong demand in Europe and solid performance in major source markets. 

Middle East led this growth with a 29% increase compared to 2019, followed by Africa with 6% and Europe with 1%. The Americas recovered 97% of pre-pandemic arrivals, while Asia-Pacific reached 85%, showing a gradual recovery since the reopening of its destinations in 2023. 

The summer season in the Northern Hemisphere was particularly strong, with global arrivals reaching 99% of pre-pandemic values in the third quarter of 2024. Destinations such as Qatar experienced a 141% increase in arrivals compared to 2019, Albania by 77%, Saudi Arabia by 61%, Curaçao by 48%, Tanzania by 43%, and Colombia and Andorra by 36% each.