Expert Perspectives on Mountain Tourism in Asia Pacific

09-01-25

Mountain tourism in the Asia-Pacific region has experienced significant growth in recent years, positioning itself as a key segment within the global tourism market. However, it also faces unique challenges that require innovative and sustainable approaches. The recent International Mountain Tourism Alliance (IMTA) Annual Conference, held in Xingyi, Guizhou Province, China, addressed these issues under the theme “Inclusivity, Mutual Learning, Innovation: Empowering Sustainable Mountain Tourism with New Productive Forces.” This event brought together experts, industry leaders and stakeholders to discuss the future of this evolving industry.

Mountain tourism has been a significant source of income for many Asia-Pacific countries, attracting millions of visitors each year thanks to its stunning natural beauty and rich cultural diversity. The region is home to some of the world's most iconic mountain destinations, including the Himalayas, the Japanese Alps, the mountains of New Zealand and the Guilin Hills in China. These unique landscapes offer activities such as hiking, mountaineering, skiing and ecotourism, attracting adventurers and nature lovers alike.