Estela Rosales appointed National Coordinator of the World Network in Guatemala

12-01-25

Guatemala, with its vast cultural and spiritual heritage, consolidates its position as a reference in religious tourism with the recent appointment of Estela Rosales as National Coordinator of the World Religious and Spiritual Tourism Destinations Network. This achievement highlights Rosales' trajectory and contributions to the development and promotion of religious tourism both locally and internationally.

With a career that began in 1993 as a transporter for the senior segment, Estela Rosales has evolved into a leader in the tourism sector. Initially trained as a Graphic Design Technician, her passion for tourism led her to study to become a General Tour Guide in Guatemala and to complete a Diploma in “Total Quality Development in Tourism Companies” at the Anahuac University in Mexico. In 1995, she founded TESSA Tours, a company that has since established itself as a boutique tour operator and tour wholesaler.

Throughout his career, Rosales has stood out for his dedication to religious tourism. It has promoted emblematic events and destinations in Guatemala such as Holy Week, the Lord of Esquipulas, Corpus Christi, the month of the Rosary, All Saints' Day and the festivities in honor of Saint Brother Pedro de Betancourt, among others. Recently, it has incorporated new proposals such as the route of the “Martyrs of Guatemala and El Salvador”, enriching the spiritual tourism offer of the country.