Egypt leads hotel investments in Africa

18-01-25

Egypt has established itself as the leading hotel investment destination in Africa, according to a recent report published by W Hospitality Group. This report highlights that the country has captured a significant proportion of hotel projects on the continent, driven by sustained growth in tourism and government strategies to meet the growing demand for accommodation.

The “Hotel Chains Development Report in Africa,” now in its sixteenth edition, compiles data from international and regional hotel chains, placing Egypt, Nigeria and Morocco at the forefront in terms of number of rooms and hotel development in Africa. This leadership reflects investor confidence in the Egyptian tourism market and its potential for expansion.

The report also notes the existence of numerous hotel projects in various stages of development across the continent, including planning, construction and pre-opening phases. This dynamism positions Africa as one of the world's leading regions for hotel growth. However, there are recognized challenges such as economic difficulties, political instability and natural or man-made disasters, which can affect the perception and attractiveness of certain African destinations.

In the specific case of Egypt, the country has implemented initiatives to strengthen its tourism sector. Prime Minister Mustafa Madbouly announced ambitious plans to add 200,000 new hotel rooms over the next five years, with the goal of reaching 30 million tourists annually. Currently, hotel capacity can accommodate up to 18 million visitors per year, so expansion is essential to achieve the proposed goals. 

In addition, the Egyptian government has launched a 50 billion Egyptian pound initiative to support the tourism sector by providing financial facilities to companies in the sector and facilitating the payment of dues. 

The confidence of international investors in Egypt is evidenced by projects such as the construction of the Forbes International Tower in the New Administrative Capital, which will be one of the tallest skyscrapers in Africa and will operate with advanced environmental standards, using clean hydrogen and solar energy to achieve a zero carbon footprint. 

These types of investments not only expand the hotel offering, but also promote sustainable practices in the sector.

The diversification of investments in the Egyptian hotel sector is also reflected in the entry of international chains. Marriott International, for example, has consolidated its presence in Africa, including significant projects in Egypt. Competition among major hotel chains has fostered a dynamic and growing environment in the country. 

Egypt is not only leading hotel investments in Africa, but is also implementing sound strategies to strengthen its tourism sector. The combination of proactive government policies, international investor confidence and innovative projects positions the country as a benchmark for hotel development on the continent.