Adrian Lomello, new Territorial Director for the Americas of the World Reli

Adrian Lomello, new Territorial Director for the Americas of the World Religious and Spiritual Tourism Destinations Network

05-01-25

The World Religious and Spiritual Tourism Destinations Network announces the appointment of Adrian Lomello as the new Territorial Director for the Americas. This outstanding professional, with more than 40 years of experience in communication, education and strategic consulting, assumes the leadership of this key region for the development of religious and spiritual tourism. His extensive experience includes the management of communications strategies and innovative technological initiatives that will strengthen the Network's mission.

In the words of the network's general director, the addition of Mr. Lomello to the team marks a key moment in the exponential development of the network in that continent, given that it currently has 13 coordinators in 13 countries such as Colombia, Argentina, Bolivia, Brazil, Guatemala, Peru, the Dominican Republic, Cuba, Ecuador, Chile, Paraguay, Mexico and Uruguay, and the possibilities are endless.

The challenge facing the new territorial director for the American continent involves dialogue with the Catholic Church but also with the interlocutors of syncretism and Latin spirituality, coordination of the actions of each country, leadership, organization of events, development of strategic plans, training and professionalization and will also have the task of articulating agreements and actions with business associations and the governments of the different countries to articulate proposals that integrate religious tourism with local development, which Mr. Lomello will undoubtedly carry out with the utmost care and dedication.

Lomello will develop with the highest standard of professionalism, criteria and know-how and that, undoubtedly, augurs many successes for the worldwide network in that continent.

Ms. Pilar Valdés, Director General of the Network, also announced that the new National Coordinator for Guatemala and the Territorial Director for Europe, a continent in which the Global Network plans to open in 2025, will soon be presented. These additions underscore the Network's commitment to consolidate its global leadership in the promotion of religious and spiritual tourism.

Adrián Lomello has a degree in Social Communication from the National University of Rosario and a Master's Degree in New Information and Communication Technologies from the National University of Distance Education (UNED), Spain. He is also a specialist in educational television from the Catholic University of Chile and a National Broadcaster accredited by ISER.

He has led institutional communication projects in universities, NGOs and government agencies. Among his most outstanding roles are the direction of communication in institutions such as FASTA University and Universidad Santo Tomás de Chile, in addition to his participation as an expert consultant in the IDB/CAME program for the development of Open Air Shopping Centers.

In the academic field, he has directed undergraduate and graduate programs in communication and tourism, and is recognized for implementing innovative e-learning systems. Lomello also founded SVEG Desarrollos SRL, a pioneer in the development of commercial portals and digital strategies.

His experience in religious tourism includes his role as Episcopal Delegate for Communications for the Diocese of Mar del Plata and his collaboration in the design of communication strategies for organizations linked to the Church.

Objectives of the World Religious and Spiritual Tourism Destinations Network

The mission of the World Religious and Spiritual Tourism Destinations Network is to promote destinations of religious and spiritual relevance, fostering their sustainability and positive impact on local communities. With the incorporation of new leaders, it seeks to consolidate itself as a global reference in this field, strengthening strategic alliances, developing innovation initiatives and enhancing the international visibility of the associated destinations.

This new appointment marks a key step in strengthening the Network in the Americas, positioning religious and spiritual tourism as a driver of cultural and economic development.

For further information in the Coordinators Section: click here.

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