In addition, artificial intelligence has started to play an important role in travel planning. AI-powered tools offer personalised suggestions, generating itineraries tailored to each user's individual preferences. This development has enabled travellers to obtain recommendations based on consumer trends, previous experiences and ratings from other users, thus facilitating decision-making with accurate and relevant information.

Another fundamental factor in the choice of destinations is the traveller's immediate environment. Recommendations from friends, family and acquaintances continue to be a determining influence in the final decision. The combination of these personal experiences with the references obtained through social networks creates a network of information that young people rely on when planning their getaways.

The tourism industry's promotional strategies have evolved to adapt to these new trends. More and more companies in the sector are committed to generating attractive content on digital platforms, taking advantage of the interaction with the community and fostering the virality of their publications. Collaboration with content creators has become an effective tool to give visibility to destinations and services, achieving a more authentic connection with the target audience.

The power of experience is another key element in the decision-making process of young travellers. The possibility of experiencing unique and personalised moments has become a decisive factor when choosing a destination. This generation values the authenticity of experiences and prioritises activities that allow them to immerse themselves in the local culture and explore new ways of travelling.

Technology has also influenced the transformation of the tourism experience. From the digitisation of services to the use of apps that facilitate mobility and access to real-time information, technological advances have improved the way travellers interact with their environment. However, while technology is considered an essential aspect of the modern traveller's experience, economics is still a determining factor, as travel decisions are still largely influenced by cost.

The rise of social media and artificial intelligence in travel planning has prompted the industry to redefine its communication and marketing strategies. Adapting to these new consumer habits has allowed for greater personalisation in the tourism offer, generating experiences that are more in line with the expectations of the new generations.

In this context, companies in the sector have the opportunity to strengthen their digital presence and connect with an audience looking for authentic experiences and trustworthy recommendations. The key to success lies in the ability to create content that not only inspires, but also generates interaction and encourages community engagement.

With the tourism landscape constantly evolving, it is clear that social media and artificial intelligence have made a difference in the way young people choose and experience travel. The industry must continue to innovate and adapt to new trends to stay relevant in an increasingly digital and dynamic market.