Another key element has been investment in tourism infrastructure, with the modernization of airports, the expansion of hotel capacity and the development of innovative tourism services. Cities such as Marrakech, Fez and Casablanca have experienced a boom in the construction of luxury hotels, while coastal regions such as Agadir and Essaouira have seen an increase in demand for boutique accommodations and eco-resorts.

Likewise, the country's cultural and scenic diversity remains a key attraction. From vibrant medinas to Atlantic beaches and the Sahara Desert, Morocco offers a varied experience that appeals to adventure-seeking tourists as well as those interested in history and gastronomy. The fusion of Arab, Berber and European heritage continues to captivate millions of travelers.

The role of international events

A key factor in the growth of Moroccan tourism has been the organization of international events. In 2025, the country will host the Africa Cup of Nations (CAN), an event that will attract thousands of fans and put Morocco in the global media spotlight. In addition, the announcement of the co-hosting of the 2030 FIFA World Cup alongside Spain and Portugal has generated positive expectations for the future of the country's tourism sector.

These events reinforce Morocco's position as a destination ready to receive large volumes of visitors and serve as a host for world-class events. In addition, the government has implemented a series of measures to improve safety and the tourist experience, including the development of transportation infrastructure, the modernization of public services, and the implementation of digital technologies in the management of tourist flows.

Future projections and challenges

With this historic record in 2024, Morocco has set itself ambitious new goals. By 2026, the country seeks to consolidate its growth and attract 17 million tourists, a figure that now seems achievable sooner than expected. Moreover, by 2030, Moroccan tourism is expected to reach 26 million visitors annually, boosted by the World Cup and the continued development of its tourism offer.

However, the country faces certain challenges. The sustainability of tourism growth is a priority issue, as the increase in tourist arrivals also brings with it an environmental and social impact that must be managed with responsible strategies. The government has begun to implement sustainable tourism initiatives, promoting the efficient use of resources, the conservation of cultural heritage, and the protection of fragile ecosystems.

On the other hand, regional competition remains a factor to consider. Egypt, South Africa and Kenya remain strong destinations on the continent, each with unique propositions that appeal to different segments of travelers. To maintain its leadership, Morocco will have to continue to innovate and diversify its offer, betting on new experiences that maintain the interest of international tourism.