European tourism shows resilience in the face of economic and environmental challenges in 2024
20-02-25
In 2024, the European tourism sector demonstrated remarkable resilience, overcoming economic pressures and environmental challenges to achieve record numbers of overnight stays. According to Eurostat data, the European Union recorded approximately 2.99 billion nights in tourist accommodation, representing an increase of 53.4 million nights, or 2%, compared to the previous year.
Despite facing significant economic headwinds, especially high inflation rates, the tourism sector maintained its dynamism. The European Commission's Winter 2024 economic forecast projected a decline in Harmonized Index of Consumer Prices (HICP) inflation from 6.3% in 2023 to 3.0% in 2024, with a further reduction to 2.5% expected in 2025. Despite these pressures, tourism spending reached €705 billion, with Western Europe accounting for almost 75% of total spending. Inflation influenced travelers' behavior, driving a shift to destinations with better value for money. For example, in countries such as Serbia, tourism spending increased significantly, up 92.9% over 2019, indicating that travelers are looking for enriching experiences without placing a large financial burden.