Today 1 January change in the secretary general of UNWTO

01-01-2026

The World Tourism Organization (UNWTO), now officially known as UN Tourism, begins a new chapter in its history today with a change in its Secretary-General. After completing his mandate, Zurab Pololikashvili leaves the post, making way for the new Secretary-General, Princess Shaikha Nasser Al Nowais, who assumes leadership of the main international institution dedicated to promoting tourism as a driver of sustainable development, cooperation and understanding among nations.

In a letter addressed to the Affiliate Members and Members of the Organization, Pololikashvili expressed his deep gratitude for the support he has received over the years. He stressed that leading UN Tourism has been an experience that goes beyond the professional sphere and has become a personal commitment to a sector that represents economic progress, cultural exchange and human connection for millions of people around the world. He underlined that every initiative developed, every project carried out and every goal achieved has been possible thanks to the collective effort and the trust placed by Member States, Affiliate Members, the private sector and a technical team “whose tireless dedication and spirit of service to global tourism have been exemplary.”