Berlin (Germany) a refreshing tourist alternative in the European Summer

Berlin (Germany) a refreshing tourist alternative in the European Summer

23-08-25

While southern European cities such as Paris and Barcelona struggle with the effects of overtourism and citizen protests, Berlin is emerging as a calmer and more appealing alternative, offering a more spacious experience, rich in culture and with a milder climate. So far this year, the German capital has welcomed 5.9 million visitors, slightly fewer than the previous year, with 13.9 million overnight stays recorded, representing declines of 1.8% and 2.9%, respectively.

In comparison, Berlin registers an average hotel occupancy rate of 52.8%, far below Paris at 79% or Madrid at 65%. These figures highlight a slower tourism recovery after the pandemic. Part of this sluggishness is attributed to the underperformance of BER airport, inaugurated in 2020, whose operations have yet to reach pre-pandemic levels: in 2024 it handled 25.5 million passengers, compared to 35.7 million across Tegel and Schönefeld airports combined in 2019. In addition, low-cost airlines such as Ryanair have cut routes, further limiting the flow of international tourists.

Nevertheless, Berlin retains significant attractions. Its cultural offering ranges from cutting-edge galleries to historic Prussian palaces, not to mention the legendary nightlife of its techno clubs. Adding to this is a favorable climate: with summer highs averaging around 25°C, plentiful green spaces, bathing areas and shade, the city presents itself as a refreshing option compared to the extreme heat of the Mediterranean.

From an economic perspective, tourism accounts for just 4.6% of Berlin’s Gross Domestic Product, well behind the 14% in cities such as Paris or Rome, or even the 8% in Madrid. This difference reflects the fact that the German capital relies more heavily on domestic tourism and visitors with moderate budgets.

Another recent concern is the impact of budget cuts on the cultural sector, traditionally one of Berlin’s greatest draws. The city plans to cut around €130 million from the 2025 cultural budget, a move that has sparked criticism and discontent among those who see it as a threat to the distinctive cultural offering that sets Berlin apart.

The combination of these factors—lower tourist pressure, a more pleasant environment, relatively moderate costs and cultural value—leads sector managers to believe that Berlin could benefit in the long term from climate change. Studies by the European Commission indicate that heatwaves are shifting tourist preferences toward cooler destinations, which could favor northern cities such as Berlin, although there is not yet solid evidence of this trend.

According to VisitBerlin officials, the city does not suffer from overtourism. Its spokesperson explained that the city’s vast urban area and the dispersal of attractions contribute to a more balanced experience. In addition, during the summer many Berliners leave the city, which further enhances the sense of space and tranquility.

Altogether, Berlin presents itself as a distinct tourism proposal: less overwhelming, more cultural and climatically more comfortable than destinations in the south. But to consolidate its position as a sustainable reference point, it will need to overcome challenges such as restoring its air connectivity and strengthening its cultural offerings. By doing so, the city will not only recover pre-pandemic levels but could also redefine European tourism, positioning itself as the ideal destination for travelers seeking cultural richness, diversity and relaxation without the crowds that burden other major capitals.

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