Antigua Guatemala: epicentre of Holy Week
If there is one place where Semana Santa (Holy Week) is at its best, it is Antigua Guatemala. Founded in the 16th century and surrounded by majestic volcanoes, this city preserves impeccable colonial architecture and a mystical aura that make it the perfect setting for religious celebrations. During this week, its cobblestone streets are transformed into a living gallery of faith and folk art.
The processions in Antigua are organised by historical brotherhoods such as La Merced, San Francisco, San José, Santa Catarina, Escuela de Cristo, among others. Each one has a sacred image with centuries of history and its own style in the organisation of its activities. The processions go through the city along carefully planned routes, with schedules that allow those attending to witness several in the same day.
Preparation for Holy Week in Antigua begins months in advance, involving the entire community. Local authorities, businesses, schools and neighbours actively participate in planning, decorating, cleaning and promoting the events. The result is an experience that is deeply organised but also open to the spontaneity of popular fervour.
From a tourist point of view, Antigua becomes one of the most visited destinations in Central America during Holy Week. Hotels are often fully booked, restaurants extend their opening hours, and complementary activities such as exhibitions, sacred music concerts and guided tours of churches and convents are organised. The combination of religiosity and hospitality has made the city a model for high-impact spiritual tourism.
Spiritual and cultural tourism
Holy Week has been key to Guatemala's positioning as a religious tourism destination. It attracts visitors from all over Latin America, Europe and the United States who seek not only to witness a spectacular tradition, but also to live a transformative experience. The country has been able to capitalise on this interest by creating specific tourism packages, including themed accommodation, visits to carpet-making workshops, talks on sacred art and, in some cases, the possibility of participating in the processions as procession bearers.
Travel agencies, together with tourism authorities, promote cultural and spiritual tours that allow visitors to immerse themselves in the history, faith and daily life of the communities. This experience goes far beyond conventional tourism, generating an emotional connection with the environment and its people.
The economic impact for cities celebrating Easter Week is considerable. The demand for accommodation, gastronomy, transport and local handicraft services increases significantly, benefiting small entrepreneurs and strengthening the regional economy. In addition, the international recognition of the Guatemalan Holy Week has increased its presence in the media, documentaries and tourism reports, raising the country's image globally.