Global interest in travel to the United States is declining due to internat

Global interest in travel to the United States is declining due to international instability

09-04-25

Global demand for travel to the United States is experiencing a marked decline, influenced by a number of factors creating uncertainty among potential visitors. Among the main causes are geopolitical tensions, restrictive immigration policies and negative perceptions of the US government, which have led to a reduction in the number of international tourists choosing this destination.

A clear example of this trend is the decline of tourists from Canada and Europe. According to recent data, arrivals from Canada have fallen by 23% by land and 13% by air compared to the same period last year. This decline is attributed, in part, to the aggressive rhetoric and trade policies implemented by the US administration, which have generated discontent among Canadian citizens. Similarly, Europe has seen a 1% decline in visits to the United States, a trend that could be exacerbated by growing diplomatic and trade tensions.

The perception of a hostile environment towards foreigners has also influenced the decision of many travellers to avoid the United States as a tourist destination. Reported incidents of tourists facing difficulties with immigration controls, coupled with the implementation of restrictive policies, have generated concern and distrust among potential visitors. In addition, the imposition of tariffs on products from allied countries has contributed to a negative image of the country in the international arena.

The US tourism industry, which in 2024 welcomed approximately 72.3 million travellers and generated revenues of 175 billion euros, now faces the challenge of reversing this negative trend. The decline in international tourist arrivals not only affects businesses in the sector, but also has broader economic implications, considering that tourism is a significant source of income and employment in the country.

In this context, it is essential that authorities and tourism stakeholders work together to improve the international perception of the United States as a welcoming and safe destination. This could include reviewing immigration policies, implementing promotional campaigns that highlight the country's positive values, and strengthening diplomatic relations with key tourism nations.

In addition, it is critical to address concerns related to infrastructure and the country's ability to host large-scale events in the near future. The U.S. Travel Association has expressed concerns about the country's readiness to host events such as the 2026 World Cup and the 2028 Los Angeles Olympics, pointing to deficiencies in infrastructure and visa processes that could affect the visitor experience.

The combination of political, economic and social factors is negatively impacting global demand for travel to the United States. To reverse this trend, it will be crucial to implement strategies that improve the country's image and facilitate the arrival of international tourists, ensuring a positive and safe experience for all visitors.

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