The report emphasizes that the airline industry is evolving towards a more agile, flexible, and traveler-centric retail model, where airlines adopt an approach similar to that of e-commerce. This shift implies moving away from traditional reservation and distribution systems to smart platforms based on NDC (New Distribution Capability), which allow greater personalization of offers and services in real time. This trend, driven by the need to boost ancillary revenue and strengthen customer loyalty, is also redefining the role of travel agencies and direct sales channels.
One of the most notable aspects of the report is the growing commitment to process automation both on the ground and onboard. The use of biometric technologies to speed up boarding, baggage tracking through artificial intelligence, and the full digitalization of passenger services are part of a strategy aimed at reducing friction, improving punctuality, and raising service standards. In this line, more than 60% of airlines plan to increase their investments in biometric solutions, and a similar percentage is looking to enhance their self-service capabilities.
Another key factor in this transformation is sustainability, which has gone from being an aspiration to becoming a strategic imperative. Airlines are turning to technologies that not only optimize fuel consumption and operational management but also allow them to measure and communicate their environmental footprint more transparently. Platforms that integrate real-time data to improve route planning, flight efficiency, and strategic decision-making are gaining prominence, in a context where social and regulatory pressure demands more visible commitments and concrete actions.
The Amadeus report also highlights the growing importance of generative artificial intelligence as an emerging tool to improve customer relationships and internal efficiency. From virtual assistants to predictive analytics, these technologies are beginning to be applied to respond more quickly and personally to passenger needs, anticipate demand, and create smoother and more relevant experiences throughout the entire journey.
With this vision, Amadeus points out that technology has become not only a competitive advantage but the essential engine for growth, resilience, and evolution in air transport. Airlines leading this digital transformation will be better positioned to adapt to market changes, attract new generations of travelers, and meet the demands for sustainability and innovation that define the global agenda.
In an increasingly digital and demanding world, the airline industry has understood that the future lies in integrating technology not as a complement, but as the heart of its operational and commercial strategy. Now more than ever, the sky is conquered with data, algorithms, and a forward-looking vision.
