In this sense, the concept of sustainable tourism has gained relevance in recent years and is closely related to the ideals of peace. Sustainable tourism promotes respect for local cultures, the preservation of the environment and the well-being of host communities. This approach not only benefits future generations, but also creates a platform for intercultural dialogue, fosters peace at the local level, and contributes to international stability by promoting balanced development and reducing tensions between countries with socioeconomic inequalities.

Destinations that adopt sustainable tourism practices often experience increased social stability, as economic benefits are distributed equitably and local communities are empowered. This type of tourism is an antidote to uncontrolled mass tourism, which can generate conflicts due to overexploitation of resources and lack of respect for local customs.

Tourism and diplomacy: A historical link

Tourism has also historically been a tool of soft diplomacy. Since ancient times, commercial and cultural exchanges between different civilizations have served to build bridges between nations. Today, diplomatic missions and international organizations have recognized the value of tourism as a vehicle for improving international relations and fostering peace.

One example is the UNWTO's effort to create peace routes in regions affected by conflict. These initiatives seek to use tourism as a means of rebuilding trust between warring communities, promoting dialogue and reconciliation.

In addition, cities and regions that have been historically affected by war have found in tourism an engine for recovery. An emblematic case is that of Sarajevo, the capital of Bosnia and Herzegovina, which has used cultural tourism to foster the memory of war and promote a message of peace and reconciliation.

Despite its many benefits, tourism is not without its challenges. In regions affected by armed conflict, violence or political instability, tourism can become a difficult activity to sustain. However, even in these contexts, tourism has proven to be a resilient and transformative tool.

In places like Colombia, for example, the end of the armed conflict with the FARC has opened up new opportunities for tourism. Peace has allowed former conflict territories to become emerging tourism destinations, offering ecotourism, cultural and community-based tourism experiences. These new tourism flows not only generate income for local communities, but also contribute to the consolidation of peace in the country.

Religious tourism: a path to spiritual and social peace

Religious tourism, a segment that has gained ground in recent years, also plays a key role in promoting peace. Places such as Santiago de Compostela in Spain, Jerusalem in Israel or Mecca in Saudi Arabia attract millions of pilgrims every year. These destinations are not only meeting points for people of diverse cultures and faiths, but also reinforce the ideals of tolerance and mutual understanding.

In the context of the World Day of Peace, it is important to remember how religious tourism can be an avenue for promoting peace at home and abroad. Pilgrimages and spiritual journeys foster a sense of connection with others and the environment, which can lead to greater empathy and respect for others.

In fact, organizations such as the Global Network of Religious and Spiritual Tourism Destinations are actively working to promote interfaith dialogue through tourism, creating a platform for understanding and cooperation between different religious communities.

Peace as a shared responsibility

Tourism, like peace, is a shared responsibility. Every traveler has the power to be an ambassador of peace, promoting respect, empathy and tolerance in every destination they visit. The tourism industry, for its part, must remain committed to promoting sustainable and equitable practices that benefit both tourists and local communities.

On World Peace Day, it is crucial to remember that peace is not only the absence of conflict, but also the creation of an environment in which people from different cultures can live together in harmony. Tourism, when managed responsibly, can be a powerful tool for building the peaceful world we all desire.