Visit Florida reaffirms its inclusive and neutral tourism approach

03-09-24

In a context of increasing attention to LGBTQ+ rights and inclusion around the world, the stance of Visit Florida, the state's official tourism promotion agency, has generated significant controversy. Dana Young, CEO of the organisation, recently reaffirmed that Visit Florida will stand firm in its decision not to promote tourism campaigns specifically targeting the LGBTQ+ segment. This decision, according to Young, is in direct response to a state mandate that guides Florida's tourism promotion under current state government policies.

Young, speaking at a recent conference, stressed that Visit Florida's mission is to promote the state as a destination for all, without focusing its efforts on any particular group. This statement comes at a time when many other tourist destinations in the United States and around the world are adopting strategies to attract LGBTQ+ tourists, a segment that has become a key market for the tourism industry.