Success of the first two ‘The Aroma of Travel’ conversations: a sensory travel through the history and origins of cocoa

08-09-24

Cocoa, known for its deep historical roots and cultural relevance, has been the protagonist of two events that have captured the attention of the world of tourism, culture and gastronomy: the ‘The Aroma of Travel’ talks. These activities, organised by Amora Carbajal, General Management of the World Cocoa and Derivatives Tourist Destinations Network, offered attendees a unique experience that explored the multiple meanings of cocoa in history, its ancestral magic and its transcendence as a product that unites civilisations.

The conversation, held on 4 and 6 September 2024, addressed fascinating topics that aroused the interest of experts, academics and cocoa enthusiasts, achieving a large participation that exceeded all initial expectations. These sessions not only promoted knowledge about the history of cocoa, but also highlighted its role in cultural tourism, positioning cocoa as a key resource for sustainable and responsible tourism development.