Skal Cadiz (Spain) debates the relationship between tourism and diplomacy

18-09-24

Cadiz becomes the epicenter of the debate on the connection between tourism and diplomacy in the framework of the prestigious International Congress on International Relations and Tourism. At this event, leaders of the tourism sector, government authorities and experts in international relations meet to analyze how tourism can influence and be influenced by diplomacy.

The interaction between tourism and diplomacy has gained significant relevance in the last decade, especially in an increasingly globalized world. Tourism, which has traditionally been seen as a tool for cultural and economic promotion, has become a channel for soft diplomacy, capable of influencing relations between nations, according to congress participants.

During the congress sessions, the fundamental role of tourism in building positive international relations was highlighted. Ambassador Manuel Iglesias, one of the keynote speakers, explained that “tourism has the capacity to generate understanding and cooperation between countries, while favoring deep cultural exchange”. This statement was supported by other experts, who agreed that tourism not only strengthens local economies, but also facilitates dialogue and peace between nations.

In this sense, soft diplomacy, a concept that refers to the use of the power of persuasion and cultural attraction, has found in tourism a strategic ally. Iglesias pointed out that, through tourism, nations can promote their values, history and culture, achieving a better international projection without resorting to coercive methods.

Despite its potential, tourism faces important challenges in its role as a diplomatic tool. One of the most discussed topics at the congress was the impact of the COVID-19 pandemic on the tourism sector and how this crisis has affected international relations. Some countries, such as Spain, have implemented strict policies to control the pandemic, which has generated diplomatic tensions with nations that rely heavily on international tourism. “It is critical that we learn from the pandemic to develop stronger diplomatic mechanisms to allow tourism to recover in a sustainable manner,” said Ana Maria Lopez, president of the International Association of Tourism and Diplomacy.

The sustainable approach was another key point of the debate. Tourism overexploitation and inadequate management of natural resources in popular destinations such as Venice or Barcelona have caused tensions between local governments and tourists. In this context, sustainable tourism, which seeks to minimize negative impacts on the environment and maximize socioeconomic benefits, is presented as a viable solution to strengthen diplomatic relations and improve the tourist experience. Congress participants stressed the need for countries to adopt more inclusive and sustainable policies to balance tourism development with environmental protection and social welfare.

Another relevant aspect of the congress was the discussion on the role of international events as a tool for diplomacy. Tourism fairs, cultural exhibitions and global congresses have proven to be key points for cooperation between nations. The case of FITUR in Madrid or the World Travel Market in London are examples of how international tourism events facilitate exchanges between governments and the private sector, creating a space for negotiation and mutual understanding.