Senior tourism in Europe: key for the tourism industry and destinations

09-09-24

Senior tourism has established itself as a key pillar of the global economy. With more than 140 million people over the age of 60 expected to be potential travellers in Europe by 2030, this segment represents a key opportunity for economic development. This group of travellers, which is part of the so-called ‘silver economy’, has specific characteristics and needs that tourism destinations and companies in the sector must understand and capitalise on to ensure their competitiveness in the market.

The silver economy encompasses the purchasing power and preferences of older people, who are playing an increasingly important role in economic activity. This phenomenon is not unique to Europe, although it is most clearly taking hold in Europe due to the ageing of the population. According to recent projections, by 2030, Europeans over 60 will constitute one of the main forces of consumption, and tourism is one of the sectors that will benefit most from this growth.