The fair will not only focus on promoting the country's best-known attractions, such as Machu Picchu and the Amazon, but will also highlight other emerging destinations that can be just as captivating for international visitors. Participants in the fair are expected to discover new tourism routes, such as those linked to community-based tourism, ecotourism and cultural tourism, which can attract a segment of travelers in search of more authentic and less massified experiences.
One of the main objectives of the Peru Travel Mart is to boost domestic tourism. Peruvian authorities, together with the event organizers, have designed a strategy to encourage domestic travelers to explore their own country. In a context in which international tourism is still in the process of recovery after the pandemic, domestic tourism has gained relevance as a constant source of income for the industry.
In this sense, the fair will also serve as a showcase for local operators to present their products and services to Peruvians themselves. In this way, the aim is not only to increase the number of domestic travelers, but also to diversify the destinations they choose. The objective is to deconcentrate the flow of tourists from the most popular destinations, such as Cusco and Arequipa, to other regions that are less explored, but equally rich in culture, nature and history.
The Peru Travel Mart 2024 will not only be a space for business, but also for learning and reflection on current trends in global tourism. During the event, conferences and panels will be held in which industry experts will share their knowledge on topics such as sustainability, innovation in tourism and the importance of preserving cultural and natural heritage.
One of the most anticipated topics is sustainable tourism, a concept that has gained great relevance in recent years. Peru, with its vast biodiversity and rich cultural heritage, has enormous potential to position itself as a leading destination in sustainable tourism. However, to achieve this, it is necessary for tour operators, both local and international, to work together to offer experiences that are respectful of the environment and that benefit local communities.
The fair is also expected to boost luxury and adventure tourism, two sectors that have shown remarkable growth in recent years. Peru offers endless opportunities for travelers in search of exclusive and exciting experiences, from staying in boutique hotels in the middle of the Amazon jungle to trekking along ancient Inca trails.
Another highlight of Peru Travel Mart 2024 is the focus on small and medium-sized enterprises (SMEs) in the tourism sector. These companies, which represent a large part of the country's tourism offer, will have the opportunity to present their services to an international audience and close business deals that will allow them to grow and expand.
The event will provide SMEs with a space to showcase their capacity to innovate and adapt to the new demands of the global tourism market. Many of these companies are already working on sustainable tourism proposals, a segment that is attracting more and more travelers interested in experiences that generate a positive impact on the destination they visit.
With more than 160 international buyers confirmed and a large participation of national companies, Peru Travel Mart 2024 has the potential to be a catalyst for the growth of tourism in the country. Peruvian authorities expect the event to contribute significantly to the goal of reaching pre-pandemic tourism levels, and eventually surpassing them.
Peru has a diverse and high-quality tourism offering, ranging from its majestic cultural heritage to its stunning natural landscapes. The key to the sector's future success will lie in its ability to adapt to new trends in global tourism, such as sustainability, digitization and the personalization of travel experiences.
