New Zealand's economy relies heavily on tourism. In the fiscal year March 2023 to March 2024, international tourists spent more than NZ$11 billion (equivalent to €6.165 billion). This sector is vital, and the authorities are seeking to maintain a balance between promoting tourism and protecting its natural resources. Pressure on regional infrastructure, such as national parks and other natural areas, has increased, and investment in conservation is crucial to ensure long-term sustainability.

The increased rate is also justified by the growing number of tourists visiting the country. Despite recent global challenges, tourism in New Zealand has shown signs of recovery and sustained growth. The government's hope is that the measure will reinforce the country's image as a destination committed to environmental protection, a factor that attracts many of its visitors.

By comparison, other countries already levy similar tourist taxes. Australia, for example, charges a tourist fee of around 60 Australian dollars (around 35 euros), and the UK also levies various taxes on travellers, reinforcing the argument that New Zealand's tax is still internationally competitive. In fact, according to Doocey, many international tourists visiting New Zealand value the natural environment and are willing to contribute to its preservation.

The money raised from the new fee will be used for a number of purposes, including restoring damaged ecosystems, protecting endangered species and improving tourism infrastructure. These projects are designed not only to protect the environment, but also to improve the experience of tourists visiting the country's iconic attractions.

In addition to the increase in the tourism levy, New Zealand is considering other measures to manage tourism growth and its impacts. These include efforts to diversify tourist destinations within the country to avoid overloading popular areas, and to encourage tourism in less visited regions. This not only aims to alleviate pressure on the most fragile ecosystems, but also to distribute the economic benefits of tourism more equitably across the country.

The IVL levy is one part of the government's broader approach to making tourism in New Zealand more sustainable. In recent years, the country has adopted a tourism policy that emphasises responsible tourism and respect for local communities and the environment. This philosophy has been welcomed by many international visitors, who see New Zealand as a unique destination where nature and culture are harmoniously intertwined.

Importantly, the levy will not apply to New Zealand citizens and permanent residents, underlining its focus on international tourism. Similarly, transit passengers and children under the age of two will be exempt from the fee.

The increase in New Zealand's tourist tax is a response to the need to protect its natural resources in the face of increased tourism. With a levy that remains globally competitive, the government is confident that the measure will not discourage visitation, but will help ensure that New Zealand remains an attractive and sustainable destination in the future. The challenge, as with many other popular tourist destinations, is to find the right balance between encouraging tourism and preserving the environment that makes the country such a special place for travellers from around the world.