New York: the return of tourism and the reconquest of the sector

22-09-24

New York, known as the city that never sleeps, is reawakening a tourism industry that had been paralyzed by the pandemic. After more than two years of restrictions, border closures and changes in travel patterns, the Big Apple is once again shining as one of the most attractive tourist destinations in the world. In this renaissance, the tourism sector has experienced an unexpected recovery, not only in terms of visitors, but also in the adaptation of tourism companies to new trends.

The return of tourists to New York is more than just a sign of economic recovery. It is a reflection of the city's resilience and its ability to adapt to adverse circumstances. The year 2023 marked a milestone in this revival: the city recorded more than 56 million visitors, which is 85% of pre-pandemic levels, according to data from the New York Department of Tourism.

The city's main attractions - such as Times Square, the Empire State Building and Central Park - are once again drawing crowds. This time, however, tourism is going beyond traditional sightseeing. The traveler's experience has evolved, driven by new ways of interacting with culture and technology. Virtual guided tours, personalized tours and platforms that connect tourists with unique local experiences have been key to the sector's rebound.