Despite its relatively modest size, Medjugorje has managed to position itself as a key destination within global religious tourism. With a population of just 4,000 residents, the town receives more than a million visitors each year. Pilgrims from all over the world, particularly from Italy, Poland, Spain, Germany, and the United States, travel to Medjugorje seeking a deep spiritual experience.

Visitors are drawn not only by faith but also by the religious and cultural events held throughout the year. The Parish of St. James, the town’s main spiritual center, hosts daily masses in multiple languages, while Apparition Hill serves as a place where many pilgrims seek moments of reflection and prayer.

The economic impact of this influx of tourists has been significant. The three billion euros generated by tourism have benefited local businesses as well as workers across various industries, from hospitality to transportation and retail. Moreover, tourism in Medjugorje has led to the creation of both direct and indirect jobs, stabilizing the local economy in a region that might otherwise have been vulnerable to migration and depopulation.

One of the most positively affected sectors is hospitality. It is estimated that there are over 100 hotels operating in Medjugorje, with the capacity to accommodate thousands of pilgrims. In addition, the town has developed a range of complementary services, including restaurants, cafés, religious goods stores, and transportation companies specializing in pilgrimage routes.

This tourism boom has also attracted foreign investors, who see Medjugorje as an opportunity to expand businesses related to religious tourism. However, this growth has not come without challenges, including the need to balance economic development with the preservation of the natural and spiritual environment of the town.

As Medjugorje continues to draw millions of pilgrims each year, local authorities face the challenge of managing growth sustainably. Urban planning and the conservation of natural resources are key issues to ensure that the destination continues to offer an authentic spiritual experience without compromising the quality of life of local residents or the town's tourist appeal.

In this regard, measures are being taken to implement sustainable tourism policies that promote environmentally friendly practices and protect Medjugorje's cultural heritage. Local authorities, in collaboration with religious and business organizations, are working to ensure that economic growth does not negatively impact the authenticity of the destination.

Additionally, the future of tourism in Medjugorje will largely depend on the destination's ability to diversify its offerings and attract new segments of tourists. While religious tourism remains the main driver of the local economy, other forms of tourism, such as wellness tourism and ecotourism, are being explored to ensure long-term sustainability.