Greece, protagonist of WTM London 2024
27-09-24
Greece is preparing to take center stage at the next edition of the World Travel Market (WTM) in London, one of the world's most important tourism events, to be held in November 2024. With a rich cultural heritage and breathtaking landscapes, the Mediterranean country is looking to consolidate its position as a global benchmark destination, attracting both visitors and investors from the tourism sector.
Greek tourism has grown remarkably in recent years, adapting to the new demands of the global market. During WTM London 2024, Greece will present its strategy focused on sustainability and innovation. The country intends to show how it has integrated sustainable practices into its tourism offer, from the development of eco-friendly hotels to the protection of its natural landscapes and cultural heritage.
Greece's Minister of Tourism, who will lead the delegation, will highlight the country's efforts to balance tourism growth with environmental preservation, a key issue in the current context of climate change and the growing demands of responsible tourists.