3rd Conversation of "The Aroma of Travel”

Cacao Embassy: discovering Guatemala through fine aroma cocoa

26-09-24

• Pablo Matute, co-founder of Cacao Embassy de Guatemala, will participate.

• Wednesday, October 2 at 8:00 a.m. in Guatemala, 9:00 a.m. in Peru, 11:00 a.m. in Argentina and 4:00 p.m. in Spain.

The World Cocoa and Derivatives Tourist Destinations Network is pleased to announce the 3rd “The Aroma of Travel” Conversatory. This virtual event will be led by Amora Carbajal, General Management of the World Cocoa and Derivatives Tourist Destinations Network, and will feature the special participation of Pablo Matute, co-founder of the Guatemalan company Cacao Embassy, who will talk about the potential of cocoa as a tourism resource, development opportunities for local communities and international positioning strategies. 

Pablo will tell us how an enterprise formed by him and his two brothers, seeks to work with the best cocoa from Guatemala, transforming it into chocolates, highlighting the origin and traceability of the product, currently Cacao Embassy exports its products to various markets.

The discussion, which has gained popularity among tourism professionals, cocoa producers and chocolate enthusiasts, will address in depth the potential of cocoa as a key resource for sustainable tourism in Guatemala, highlighting how it can drive the development of unique tourism experiences around the culture of cocoa. In addition, economic development opportunities for local communities will be analyzed, encouraging their participation in cocoa tourism. International positioning strategies will also be discussed, seeking to promote these destinations in the global market and improve their competitiveness in the tourism sector.