The government of the Region of Madrid (Spain) highlights that the restaurant sector is the economic engine of Spain
18-10-24
Brands of Restoration delivers its 9th Edition of MdR 202 Awards
A solidarity gala, which launches the latest project of the Association, La Cantera, along with the latest data of a constant growth
The company Udon has been awarded for its expansion strategy covering the USA and Latin America.
The Councilor of Economy, Finance and Employment of the Community of Madrid (CAM), Rocío Albert has made opening of the singular delivery of awards of the national business Association, Brands of Restoration (MdR), in its 9 Edition, emphasizing that the 49 companies and 170 firms that agglutinates the sector of the restoration constitute the best card of welcome, with an increase of the consumption that already exceeds 10 points. “ You are, undoubtedly, the economic engine of Spain; the growth of consumption has been spectacular and CAM, which supports Brands of Restoration, will fight to reduce bureaucratic barriers”, Albert announced at the Platea Theater in the Spanish capital, during yesterday afternoon.
In this sense, Rocio Albert, -who wanted to emphasize that this service is very sacrificed, with great professionals at the head-, has referred to the latest economic data of MoR, which show an annual turnover of 8,100 million euros, and about 8,000 local throughout the country, along with the dizzying recovery of the sector postcovid and an increase in spending on Foodservice, which exceeds 35% share of total spending on food and beverages.
The aim of these distinctions has been to highlight the best practices that put in value, recognizing organizations, professionals and companies that contribute to the success of the sector. This was the start of a creative and dynamic gala, in the words of Adriana Bonezzi, General Manager of MdR, and Lourdes Verger, Head of Communication, Actions and Partnerships, showing a renewed and attractive corporate image. According to Adriana Bonezzi, this year has broken the record of participation with more than 80 applications, of which 20% are not members of MdR but “show interest in belonging to the organization”.
Without wishing to overlook the special sponsors of the Gala (Ozturk Quebap, Uber, Clean Hands and Alimentaria) and before proceeding to the presentation of the MoR Awards 2024, Lourdes Verger wanted to thank the media and the rest of those present for their support. with the launch of initiatives such as “La Cantera”, a new project designed to promote the growth of emerging brands, “Today we are writing a new chapter of MoR, thanks to the seedbed of future large groups that aspire to be part of the Association,” said Lourdes Verger.
In the same vein, Adriana Bonezzi reported on the new collaboration agreement with such sensitive plans as “Autism Friendly”, designed to facilitate accessible environments for people with autism, dyslexia and TDH. More than 600,000 people in our country cannot go to restaurants because the menus are not adapted with cryptograms, or the workers lack adequate training due to the lack of specific protocols (priority orders or reservations in a quiet area). “With little, we do a lot and MdR is a window of opportunity for these 600,000 people who are eager to have a pizza, for example”, recognized Alberto Gutiérrez Pozuelo, CEO and Founder of Autism Friendly, “ With little, we do a lot and MdR is a window of opportunity for these 600,000 people who are eager to have a pizza, for example”.
Under slogans such as “Stronger than ever, working as a team or together, better than alone”, the long-awaited presentation of the MoR 2024 Award Winners took place.
By category
People and Talent Initiative Award
Mention: Abrasador, which was received by Carmen Ramírez and Julio Ramírez, founding partners.
Award winner: Udon, being Leticia Ibañez, HR Director, who expressed her satisfaction with the recognition of the MoR Jury, for promoting inclusion, diversity, wellbeing and employee satisfaction.
Healthy Initiative Award
Winner: Cafestore. Hernando Martín, General Manager, and Virginia Díez, Head of Quality, Environment and Food Safety, received the award.
Mention: Architecture Observatory, for defending the experience of living in sustainable and ecological environments. Its head, Rita Gasalla, praised MdR's concern for making customers improve their emotional wellbeing in the spaces they choose to consume.
Social Initiative Award
Winner: Burger King, and Jorge Carvalho, Chief Operating Officer of RBI, collected the statuette. The Jury valued the initiative's commitment to equality, inclusion and diversity: plural employment, community development and fair trade.
Environmental Initiative Award
Winner: Cafestore. Hernando Martín, General Manager, and Virginia Diez, Head of Quality, Environment and Food Safety, received the award. In this case, the Jury has taken into account the reduction of carbon and water footprint, energy efficiency, consumption reduction and sustainable supply.
Customer Experience Award
Winners: Azotea Grupo and Grupo Nomo
José Manuel García, founding partner of Azotea Grupo has taken the stage on behalf of a whole group of three spaces, together with Azotea Cibeles, the cocktail terrace and Café Cibeles by Azotea.
Grupo Nomo has counted with the presence of Joan Molina-Martell and Borja Molina-Martell, founders of Grupo Nomo, “the Nomo Clan”.
Expansion Strategy Award
Winner: Udon, for its expansion strategy that also includes the USA and Latin America. Jordi Pascual, CEO and Co-Founder together with Jordi Quilez, Expansion Director, received the award. Both have expressed their gratitude for the recognition of “a well elaborated work, in these 20 years of hard road, oriented to a constant and solid growth in the 9 countries where we are”.
Innovative Concept Award
Two winners: Áreas and Bronze
Áreas was awarded for its proposal Sibarium, its own brand of gourmet products with designation of origin, “a gastronomic oasis”. The award was collected by Blanca López Alerm, Director of Communication and Sustainability at Áreas, together with the Director of Motorways, Railways and City Center at Áreas Iberia.
On behalf of Bronze, Adrián Martín, José de Isasa, Pablo García Nieto, Founder and José Alfredo Martín, founding partners, received the award. Bronze is a tool for the customer to return home with the pleasure of an unforgettable experience.
Award for Best Marketing and Communications Campaign
Winner: KFC, whose Chief Marketing and Growth Officer, Marion Racine explained, at the time of collecting the distinction, that Eau D'Uardo is the perfume, inspired by the original KFC recipe, in the form of chicken thigh, as a gift last Christmas, which has reached 70% of downloads in APP.
To put the final seal on a ceremony, full of expectation and curiosity in one of the most emblematic places of Madrid's nightlife, also enlivened with live music along with the tasting of an opulent catering, the awarding of honorary statuettes for their commitment, drive and leadership took place. Thus have been awarded for being a vanguard in the Value Chain, Phoenix 3D; Mention to the Support of the Sector, Anfabra (National Association of Manufacturers of Soft Drinks) for giving visibility to the drinks, so prominent in the sector and, finally, Mention to the Informative Work for Servimedia, collecting the Award, its president, Fernando Riaño, worthy and appropriate recognition for being the speaker of the novelties and news of MdR and all this economic sector.
Author: Carmen Chamorro, director of CIP/ACPE
Graduate in International Relations and Business Tourism.
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