Star Alliance strengthens its strategy for a seamless experience

27-10-24

In an increasingly competitive environment and with customers expecting superior service, Star Alliance, the global airline network, continues to strengthen its focus on customer experience. During a recent meeting of its senior management team, the organization emphasized strategies designed to improve every aspect of its customers' journey, especially in a post-pandemic scenario where expectations have evolved significantly.

Jeffrey Goh, CEO of Star Alliance, noted that the current priority is to achieve a seamless experience for passengers. “Consistency and seamlessness at every point in the journey are key. We know that travelers are looking for ease, comfort and safety, so we are focused on optimizing every phase, from initial booking to arrival at the destination,” Goh explained. This vision ranges from optimizing digital processes to integrating additional services, elements that generate added value and make a tangible difference for users of the 26 member airlines that are part of the alliance.