Under the new policy, those passengers who do not yet use digital technology will have to adapt or face additional difficulties. Although some might see this as an exclusionary measure, most passengers are already familiar with the online check-in process, according to the airline itself. The change, however, will not affect the ability to check bags at the airport, a service that will remain available.
The decision to eliminate paper boarding passes and airport check-in is part of a broader trend in the airline industry. Other airlines, such as Alaska Airlines, have also begun eliminating airport check-in kiosks, encouraging passengers to use digital means. In Ryanair's case, this change seeks to reduce reliance on staff at airports and encourage the use of its digital platform, which in the long term could translate into operational savings.
Ryanair's goal is clear: to reduce the use of physical resources and eliminate the need for additional staff at check-in counters. However, since bags will still have to be checked in at the airport, the cost savings will not be total. The difference will be that the process will be much more automated.
For most passengers, this change will not be a major problem, as many already use their cell phones to check in and access boarding passes. However, some sectors could be affected. The elderly or those who do not have access to smartphones or computers could face difficulties in adapting to this new modality.
In this context, some criticize Ryanair for making decisions that could disadvantage certain passengers, although the airline defends itself by arguing that most customers benefit from the speed and convenience of the digital process. In addition, Ryanair offers online check-in up to 60 days before the flight, giving ample room for those who need help completing the process.
This move could be a sign of things to come in the future of the airline industry. Digitalization is a growing trend, and many airlines are following suit. Reducing staff at airports and eliminating paper are logical steps in an era where automation and sustainability are increasingly important.
However, it also raises questions about how airlines will balance the need to reduce costs with the obligation to provide adequate service to all types of passengers, including those less accustomed to new technologies.
One obvious challenge that arises with the elimination of paper boarding passes is the potential for passengers to face technological problems, such as running out of battery power on their cell phone just before boarding. This type of situation could cause additional stress at an already complicated time, such as boarding. Airlines should anticipate this type of contingency and offer quick and effective solutions to avoid major inconveniences.
