The bank balance requirement is one of the first actions of this new strategy. According to Thai authorities, the measure aims to ensure that tourists visiting Phuket are able to cover their expenses adequately, encouraging responsible and quality tourism. The policy aims not only to regulate the economic profile of visitors, but also to reduce the island's dependence on mass markets and encourage greater long-term sustainability.

The aim of the new regulations is to reposition Phuket as a luxury destination, where the quality of the experience is the main attraction. The authorities are committed to preserving the island's natural resources, such as its beaches and marine ecosystems, which have been affected by mass tourism. In addition, they intend to encourage the development of tourism infrastructures that are in line with the needs of this type of visitor, including luxury accommodation, personalised services and exclusive experiences.

The shift in Phuket's approach to tourism is in line with global trends that promote more sustainable tourism. The COVID-19 pandemic also influenced this shift, as it revealed the weaknesses of destinations dependent on mass tourism. Phuket, which experienced economic collapse during international confinements, now seeks to attract travellers with a different profile, who generate greater economic impact without overtaxing local resources.

The requirement to demonstrate a minimum bank balance has generated a range of opinions among tourists and operators in the sector. While some see this measure as a way of targeting a more exclusive tourist profile, others fear that it could discourage certain travellers who bring value to the destination, even if they do not meet the financial requirements.

Local tour operators are also adapting to the new regulations. Tourism and hotel companies are adjusting their offer to attract a more demanding visitor profile, focusing their proposals on luxury experiences and personalised services. However, there is also concern among some sectors about the possible decrease in the total number of tourists and the impact this could have on businesses that depend on a higher volume of visitors.

Internationally, Phuket's decision has generated debate about the sustainability of tourism and the management of popular destinations. Many experts believe that such measures, while unpopular in some quarters, are necessary to preserve natural resources and ensure the long-term viability of tourism destinations.

Phuket's tourism industry is undergoing a transformation, seeking to balance the attraction of tourists with the protection of its environment and economy. Although this policy may be restrictive, the authorities are confident that it will bring long-term benefits, promoting more conscious, responsible and environmentally friendly tourism.