Peru Travel Mart 2024 opens with successful participation

18-10-24

During the event, Amora Carbajal will participate with the conference entitled Cocoa Tourist Route

Peru Travel Mart 2024 is consolidating its position as one of the most important events for the tourism sector in the country, attracting more than 160 entrepreneurs from 28 countries. This business platform not only seeks to position Peru as a key destination in the tourism industry, but also to promote sustainable development and diversification of the tourism offer in various regions of the country. Organized by the National Chamber of Tourism of Peru (CANATUR) in collaboration with PromPerú, the event will be held in Lima, bringing together experts, entrepreneurs and authorities to discuss and promote new strategies for the growth of tourism in the country.

One of the central aspects of the Peru Travel Mart 2024 is its focus on sustainability and the promotion of tourism products that connect visitors with local communities, promoting fair trade and cultural preservation. Within this framework, the participation of Amora Carbajal, General Management of the World Cocoa and Derivatives Tourist Destinations Network, a program of the Tourism and Society Think Tank, stands out. She will be in charge of leading a seminar dedicated to the Cocoa Tourist Route on Saturday, October 19, from 2:30 to 3:00 p.m.

Peru Travel Mart 2024 is an invaluable opportunity for the Peruvian tourism sector to show the world its commitment to sustainability and innovation. Events such as Amora Carbajal's seminar on the Cacao Tourism Route highlight how local initiatives can have a global impact, transforming the way tourists experience and contribute to the development of the destinations they visit. The Peru Travel Mart is, without a doubt, a key space to generate new alliances, discover business opportunities and promote a more equitable and conscious tourism.

Peru Travel Mart 2024 is positioned as one of the most influential events for tourism in Peru, bringing together more than 160 entrepreneurs from the tourism sector from 28 countries. Organized by the National Chamber of Tourism of Peru (CANATUR) in collaboration with PromPerú, this event aims to promote the country as a leading tourist destination in the world, while promoting sustainable development and diversification of the tourism offer in various Peruvian regions.

During the Peru Travel Mart, which will be held in the city of Lima, tourism companies, local and international authorities, as well as professionals from the sector, are expected to participate in business rounds, seminars and activities that promote the growth of tourism in areas such as sustainability, innovation and rural tourism. This event is considered a key driver for the development of tourism in the country, as it offers a unique platform to establish new strategic alliances and strengthen commercial relations between national and international companies.

One of the key points of this edition will be the discussion of opportunities to promote more sustainable tourism, both in environmental and economic terms. Special emphasis will be placed on how tourism initiatives can contribute to the well-being of local communities, while offering authentic and memorable experiences for visitors.

In addition to seminars and business meetings, Peru Travel Mart 2024 will allow participants to learn first-hand about the diverse regions and tourism products that Peru has to offer. From traditional destinations such as Cusco and Machu Picchu, to emerging regions that are gaining recognition for their unique rural tourism experiences, the event becomes an ideal showcase to showcase the diversity of Peru's offerings.

One of the main themes at Peru Travel Mart 2024 will be the consolidation of Peru as a sustainable destination, seeking to balance the economic growth of tourism with the preservation of the country's natural and cultural resources. Peru is known for its incredible biodiversity and cultural richness, which makes it a privileged destination for those seeking authentic and environmentally friendly experiences. Peru Travel Mart 2024 seeks to promote sustainability in every aspect of the country's tourism offer, ensuring that tourism contributes positively to the well-being of local communities and the conservation of their environment.

In this sense, the initiatives that will be presented during the event, such as the Cacao Tourism Route, are concrete examples of how tourism can act as a tool for sustainable development. The combination of traditional tourism products, such as cultural and natural destinations, with new proposals that include gastronomic, rural and community-based tourism, will allow Peru to diversify its offer and capture new markets.

The Peru Travel Mart 2024 is not only an opportunity to generate business, but also to showcase the many ways in which tourism can benefit local communities. In previous events, the Peru Travel Mart has facilitated thousands of business meetings, driving important commercial agreements that contribute to the growth of tourism in Peru. This year, the focus on sustainability and rural development will showcase how tourism can be an effective tool to combat poverty, generate employment and improve the living conditions of rural populations.

Some of the sectors that benefit most from tourism activity in Peru include handicrafts, agriculture and gastronomy, all of which are present in the various tourism routes and experiences promoted at events such as the Peru Travel Mart. The business rounds to be held during the event will also provide a platform for local companies to connect with international tour operators, which could open up new market opportunities for products such as cacao, alpaca and other natural and cultural resources.

With a significant participation of entrepreneurs and authorities from the sector, the Peru Travel Mart 2024 is shaping up to be an indispensable platform for positioning Peru as a sustainable and diversified tourism destination on a global level. The discussions and agreements that emerge from this event will lay the groundwork for tourism growth in the coming years, with a clear focus on sustainability and the inclusion of local communities in the process.

The participation of Amora Carbajal and the Cacao Tourist Route

Within the framework of the event, one of the most anticipated seminars will be given by Amora Carbajal, General Management of the World Cocoa and Cocoa Derivatives Tourist Destinations Network, a program of the Tourism and Society Think Tank. On Saturday, October 19, from 2:30 to 3:00 p.m., Carbajal will speak about the “Cocoa Tourism Route,” an innovative project that seeks to promote rural and sustainable tourism in Peru's cocoa-producing regions. This route not only highlights the cultural and economic value of cocoa, but also allows visitors to connect with local communities and learn about the production process, contributing to the development of these rural areas.

Amora Carbajal's seminar, entitled Cacao Tourism Route, will address one of the most innovative and promising rural tourism projects in Peru. The cacao route has positioned itself as a unique experience that allows tourists to immerse themselves in the history and production process of this iconic Peruvian product, from its cultivation in rural regions to its transformation into high quality products.

During his presentation, Carbajal will highlight the importance of cocoa not only as an export product, but also as an engine of development for Peru's rural communities. The tourism route offers visitors the opportunity to meet local farmers and producers up close, learn about sustainable cultivation techniques, and taste cocoa products in their purest and most authentic form.

The initiative has also had a significant impact on rural development, promoting fair trade and improving the quality of life of producers, who have seen their incomes increase thanks to tourism. The seminar will highlight how this route has generated a sustainable model of tourism that balances environmental conservation, cultural preservation and local economic growth.Impact and benefits of the cacao route in Peru

The Cacao Tourist Route is much more than just an attraction for tourists; it is an example of how tourism can contribute to local development in a sustainable way. Through this experience, tourists not only enjoy spectacular scenery and an immersion in local culture, but also directly support rural economies by consuming products that meet the highest fair trade standards.

Amora Carbajal will emphasize in his speech that cocoa tourism has the potential to become one of the main economic activities in these regions, with a positive impact on local communities and the environment. Cocoa, in addition to being a key product in Peruvian gastronomy and economy, is a way for international tourists to connect with the roots of the country, promoting responsible and conscious tourism.

During the seminar, Carbajal will also talk about the opportunities for expanding this route to other cocoa-producing regions in Peru, as well as the possibility of including more communities in this project. The expansion of the cacao route will not only strengthen Peru's position as a sustainable tourism destination, but will also provide new opportunities for communities farther away from the traditional tourism circuit.

The Cacao Tourism Route is not only a sustainable alternative for travelers, but also a key driver to boost economic development in rural areas and strengthen the production chains that depend on cacao. As rural tourism continues to grow in popularity, initiatives such as this one are essential to ensure tourism that respects the environment and values cultural authenticity.

In collaboration with:

This site uses cookies from Google to deliver its services and to analyze traffic. Information about your use of this site is shared with Google. By using this site, you agree to its use of cookies.

Legal notice