Grupo Xcaret to invest $700 million in tourism projects in Quintana Roo

29-10-24

The 36th edition of the Cancun Travel Mart, which was inaugurated by Mexico's Secretary of Tourism, Josefina Rodríguez Zamora, together with the governor of Quintana Roo, Mara Lezama Espinoza, was the setting for the announcement of a $700 million investment by Grupo Xcaret, destined for the expansion of its hotel and ecotourism facilities in the region, with a projection of generating 1,600 direct jobs in the first stage.

This event was highlighted as a key platform for tourism promotion, attracting representatives from 23 countries, including Argentina, Brazil, Canada, China and the United States, who seek to establish connections and close agreements that will boost tourism development in the region. Secretary Rodríguez Zamora highlighted that the meeting projects sales of around 4.9 billion dollars by 2025, an amount that will benefit the sector and local communities.

Rodríguez Zamora underscored the value of tourism as an economic engine and a tool for biodiversity conservation, if managed in a sustainable manner. He also emphasized the collaboration of the federal and state governments in promoting tourism initiatives that allow for development and environmental protection, as well as the inclusion of indigenous communities in these benefits.

As part of the internationalization strategy, the official also highlighted Mexico's upcoming participation in the International Tourism Fair (FITUR) 2025 in Spain, where thousands of companies and specialized media are expected to attend. This event represents an opportunity to promote Mexican culture and destinations in a key market for the country.

In addition, Mexico will be the Partner Country at FITUR 2026, and in the celebration of the World Cup. This will allow Mexican states to have a continuous promotional space from February 2025 to January 2026, strategically promoting tourism within the framework of this global event.

Finally, Governor Mara Lezama Espinoza informed that Quintana Roo has reached an accumulated investment of 1.7 billion dollars in the tourism sector in recent days, reflecting the industry's growth and commitment to sustainability.