In the midst of the pandemic crisis, Theoharis' leadership was key to the recovery of tourism in Greece. His strategy included the implementation of rigorous sanitary protocols and promotional campaigns to reposition the country as a safe, high-quality destination. Thanks to these initiatives, Greece became one of the first countries to open its doors to international tourists in a controlled manner, gaining recognition for its pioneering approach to tourism management during the pandemic.
Theoharis' potential as UNWTO Secretary-General lies in his commitment to sustainability and his ability to address the challenges of global tourism. The former minister has stressed the importance of tourism that minimizes environmental impact and maximizes economic and social benefits for local communities, a vision that has also been promoted by UNWTO in recent years.
If elected, Theoharis is expected to strengthen UNWTO's efforts to promote sustainable tourism policies and create synergies among member countries. His potential leadership could steer the agenda towards closer cooperation with the private sector, as is the UNWTO Affiliate Members Department and actions in line with the UN Sustainable Development Goals (SDGs). Digitalization and innovation are other central aspects in his work plan, tools that he considers essential to face the challenges of sustainability and accessibility in global tourism.
Greece has been a strong promoter of sustainable and resilient tourism, and the nomination of Harry Theoharis as candidate for Secretary General represents his country's endorsement of leadership in the sector globally. Several international tourism sector entities have expressed their support for Theoharis, highlighting his ability to dialogue and cooperate with multiple countries and organizations. His candidacy symbolizes the intention of many actors to consolidate responsible tourism with a high positive impact on local economies.
The official confirmation of Theoharis' candidacy has generated interest throughout the sector, since, if elected, his leadership could mean a new era for UNWTO. In a context where tourism faces growing challenges, from climate change to economic recovery needs, Theoharis' experience as a crisis manager and promoter of innovative policies positions the organization in a strategic direction.
The election of a new Secretary-General is a key opportunity for UNWTO to strengthen its role as a leading entity in the regulation and promotion of sustainable tourism at the global level. While the selection process is still ongoing, Harry Theoharis' profile reflects the values currently promoted by the organization. With a stance open to change and modernization, the former Greek minister could be the ideal candidate to lead a new cycle that addresses the needs of an evolving industry.
