Small and medium-sized businesses that depend on tourism, such as tour operators and restaurants, are some of the hardest hit. Many of these businesses have had to close due to lack of customers, generating unemployment and affecting the local communities that make a living from this activity.

Insecurity in Ecuador is not limited to the tangible reality, but also affects the perception of the country at the international level. Reports of violence and crime in the international media have contributed to a negative image, which aggravates the situation for tourism. Many foreign tourists perceive Ecuador as a dangerous destination, a perception that is difficult to reverse and takes time and effort to change.

Although certain areas of the country, such as the Galapagos Islands, remain relatively safe and away from conflict, insecurity in major cities and other tourist areas has affected traveler interest.

The Ecuadorian government has implemented various measures to try to control the situation and mitigate the effects on tourism. Security controls have been intensified in the areas most affected by the violence, and campaigns have been carried out to improve Ecuador's image abroad. However, these efforts have not been sufficient to reverse the negative impact.

Despite international promotion campaigns and efforts to improve security, visitor numbers continue to decline. The lack of confidence of international tourists in the security guarantees offered by Ecuadorian authorities remains a major obstacle to the sector's recovery.

The future of tourism in Ecuador remains uncertain. While there are destinations such as Galapagos that still attract international travelers, the rest of the country suffers from the consequences of violence. In addition, investment in tourism infrastructure has declined due to instability and the lack of a safe business environment.

The recovery of the tourism sector will depend largely on the government's ability to reduce levels of violence and restore confidence in the country as a safe destination. Improved coordination between local authorities, the private sector, and communities will be key to creating a comprehensive plan that addresses both security and international promotion of the country.

Beyond the economic consequences, Ecuador's tourism crisis has a significant social impact. Communities that depended on this activity now face increased hardship, and the lack of income has led to increased poverty in some regions. Sustainable tourism, once a hope for many of these areas, has been put on hold due to the lack of tourists.

The violence, coupled with the COVID-19 pandemic that also hit the sector hard, has left deep scars on Ecuador's tourism industry. Hopes of a quick recovery seem increasingly distant, and the country faces a long road of reconstruction to re-establish its reputation as an attractive and safe tourist destination.