Cultural tourism as a driver of development at UNESCO Transcultura event in Italy

16-10-24

Cultural tourism is gaining increasing relevance as a key tool for sustainable development and the preservation of cultural diversity worldwide. This theme was central to the UNESCO Transcultura event, which was recently held in Italy. As part of this event, the Caribbean Tourism Organization (CTO) highlighted the importance of cultural tourism not only as an economic driver, but also as a vital means of strengthening identity, fostering intercultural understanding and ensuring the preservation of unique traditions and heritage.

The event brought together experts, government leaders and key players in the tourism industry to discuss the crucial role that cultural tourism can play in the current context. During her remarks, the CTO highlighted how the Caribbean, with its vast cultural richness and complex history, is a perfect example of how nations can leverage their heritage to attract visitors while preserving their traditions. From music and dance to handicrafts and religious celebrations, the Caribbean offers a diversity of cultural experiences that contribute to creating more enriching and sustainable tourism.