Amora Carbajal highlighted the Cocoa Route from a focus on regenerative tourism and the economic development of producing communities. This approach allows tourists not only to enjoy a gastronomic journey, but also to become important actors in the preservation of cultural traditions and environmental sustainability. The Cocoa Route is a proposal that is based on principles of social responsibility, supporting small producers and promoting fair trade. This has been very well received by visitors and tour operators, who see in this project a unique opportunity to offer authentic and high value-added experiences.

During the presentation, the importance of sustainability and responsible tourism were emphasised as fundamental axes of the project. The effort to involve local communities by providing them with opportunities for economic growth through tourism was highlighted. This approach seeks to ensure that tourism activities are not only a source of income, but also a means to preserve the environment and cultural traditions.

Cocoa, in addition to being a product coveted for its quality, plays a key role in the biodiversity of the producing regions. Cocoa plantations are compatible with the conservation of forests and the protection of local fauna, which reinforces the commitment to sustainability. Experts participating in the Peru Travel Mart underlined that the Cocoa Route could become a reference model for other tourism initiatives seeking to promote sustainable development.

The Cocoa Route is not only aimed at local tourists, but has a strong appeal for international visitors, especially those interested in cultural, gastronomic and adventure tourism. The experiences offered by the route are very diverse, ranging from walks through plantations, to workshops on the elaboration of artisanal products and chocolate tastings. These types of activities allow tourists to immerse themselves in the cocoa culture and enjoy a privileged natural environment.

One of the objectives of the project is to position the destinations that form part of the Cocoa Route as international benchmarks for sustainable and gastronomic tourism. The authorities of the Peruvian tourism sector, together with representatives from other countries, expressed their interest in expanding the network of destinations that form part of this tourism circuit, in order to generate a greater impact at a global level.

Peru, as one of the main producers of fine cocoa in the world, has played a leading role in the development of this initiative. The country's cocoa regions, such as San Martin, Amazonas and Cusco, have been recognised for the high quality of their cocoa, which has received several international awards. This positions Peru as a key destination within the Cocoa Route and strengthens its tourism offer in an increasingly competitive market.

The Cocoa Route, presented at the Peru Travel Mart 2024, is a commitment to sustainable tourism, local development and the promotion of a product that has been fundamental to the history and culture of Latin America. With this proposal, the aim is to attract tourists from all over the world, offering them a unique and enriching experience, which also contributes to the well-being of local communities and the preservation of the environment.