As president of ISTO Americas, Costa Rica has the opportunity to lead regional projects and alliances that allow other countries and destinations to implement tourism models that minimize negative impacts on the environment and promote the well-being of local communities. This presidency not only positions the country in a prestigious position, but also provides a framework for developing cooperation and collaboration initiatives in the region.
Costa Rica's commitment to responsible and sustainable tourism has been widely recognized worldwide. Through initiatives such as the Certificate of Sustainable Tourism (CST), the country has established sustainability standards for tourism companies and destinations, encouraging responsible practices in areas such as the conservation of natural resources, the reduction of emissions, and the protection of biodiversity.
Costa Rica has been known for offering a tourism development model that prioritizes the well-being of communities and the conservation of its impressive biodiversity. This approach has not only attracted tourists interested in nature and ecotourism, but has also promoted job creation and improved quality of life in rural areas and indigenous communities. With its leadership in ISTO Americas, the country has the opportunity to share its experience in this area and guide other destinations in their transition to more sustainable and fairer tourism practices.
Costa Rica's role as Chair of ISTO Americas comes at a crucial time for the Latin American tourism sector as it seeks to recover from the devastating effects of the pandemic and face the challenges of sustainability and adaptation to climate change. This regional leadership will foster the exchange of best practices and strengthen cooperation among member countries, helping to consolidate a vision of tourism as a driver of economic development, inclusion and environmental protection in the region.
In addition, Costa Rica will be able to promote policies and programs that favor access to tourism for vulnerable groups, such as people with disabilities, the elderly, and low-income families. The promotion of accessible and equitable tourism is one of the pillars of ISTO and will be a key area of work for Costa Rica during its presidency. This means creating destinations and services that can be enjoyed by a greater diversity of people, generating economic opportunities and meaningful experiences.
With Costa Rica leading ISTO Americas, awareness and adoption of sustainable tourism models is expected to increase throughout Latin America. The region, rich in biodiversity and with a vibrant culture, faces the challenge of balancing tourism growth with the preservation of its natural resources and the protection of its local communities. Costa Rica's leadership will advance these issues and raise awareness in the industry about the importance of tourism that benefits all stakeholders, including future generations.
Costa Rica's chairmanship also represents an opportunity for the country to strengthen its diplomatic relations in the region and position its country brand as a sustainable and ethical destination. By guiding the ISTO Americas agenda, Costa Rica can influence tourism policies in the region, promote international cooperation and consolidate its global reputation as a leader in responsible tourism.
