The results of the study indicate a clear correlation between the gastronomic experience based on cocoa and the positive perception of Santo Domingo as a tourist destination. In addition, these experiences generate a significant impact on the overall image of the destination and increase visitor satisfaction. In practical terms, it is suggested that local cuisine and the possibility of living authentic and cultural experiences are essential to strengthen the attractiveness of tourist destinations. For Santo Domingo, this represents an opportunity to diversify its offer and differentiate itself from other Dominican destinations known for beach tourism.
The model proposed by the researchers highlights how destination satisfaction and overall image are key mediators in the relationship between cocoa experiences and tourist loyalty. Although no direct relationship was found between the culinary experience and the intention to return or recommend Santo Domingo, positive image and satisfaction act as links that strengthen visitor loyalty. This finding highlights the importance of creating experiences that are not only enjoyable, but also memorable, as this influences the overall image that the visitor takes with them. In addition, tourist satisfaction in the context of gastronomic tourism translates into a positive perception of the destination, which increases the likelihood that they will recommend and revisit the place.
One of the main practical recommendations is to develop targeted marketing campaigns that position cocoa as a distinctive cultural and tourism resource of Santo Domingo. Tourists are increasingly looking for authentic and local experiences, so a narrative that highlights the historical and cultural importance of Dominican cocoa can be highly effective. To this end, tourism authorities and companies should use narratives that highlight the relevance of cocoa in the Dominican identity, promoting activities that involve visitors in production and tasting processes.
Integrating cocoa into the Colonial Zone's tourism offerings not only enriches the visitor experience, but also promotes sustainable development by involving local communities in the tourism value chain. This strategy allows tourists to connect more deeply with Dominican culture, while fostering the economic growth of local producers and artisans.
