WFTA launches “State of the Industry 2024: Food & Beverage Tourism” report

10-05-24

The World Food Travel Association's (WFTA) “State of the Industry 2024: Food & Beverage Tourism” report is now available for free download. This annual publication represents WFTA's comprehensive assessment and expert analysis of the culinary tourism sector.

Each year, the association consults with leading experts in the field, providing cutting-edge analysis in this industry-leading report.

In this edition, 12 trends are explored, covering a range of topics from authenticity and localism to sustainability, diversity and the influence of artificial intelligence on the industry. In addition, aspects such as consumer behavior, the role of influencers, health and wellness, the impact of social media and customer loyalty are examined.

This report is an essential tool for tourism companies, organizations and entities, which use its findings to guide their strategies, marketing actions and planning throughout the coming year. It is available free of charge in English, French, Spanish, Italian and Portuguese, aimed at professionals in the food, beverage, tourism and hospitality industries.

The World Food Travel Association is a global non-profit organization whose mission is to collaborate with destination marketers and other stakeholders to promote travelers' exploration and appreciation of diverse culinary cultures. Founded in 2003, the WFTA is the world's leading authority on food tourism and the representative voice of the industry on a global scale.