Americans' top travel destinations and spending habits: 2024 insights


The American financial planning company Empower has released a detailed report on the travel habits and spending patterns of American tourists for 2024. The findings reveal a strong desire to travel, with over 90% of Americans planning domestic trips this year, spending an average of $1,163 per trip. The report provides insights into how Americans are managing their finances to accommodate their travel desires.

Key Findings

Travel Trends and Preferences

Despite high inflation and rising costs, Americans remain committed to traveling. Many are planning at least two domestic trips this year, and nearly 2 in 5 (37%) are also planning international trips, averaging $2,904 per trip. Summer remains the most popular travel time, while a third of travelers choose off-season trips to save money.

Spending and Savings Strategies

Financial Stress and Peer Pressure

Splurging Priorities

When it comes to discretionary spending, Americans prioritize dining (57%), experiences (47%), and lodging (41%). Gen Z is particularly inclined to splurge on experiences (52%), while other generations focus more on dining.

Travel Destinations

For domestic travel, the top destinations are New York City, Las Vegas, and Honolulu. Internationally, Tokyo, London, and Paris are the most sought-after locations. Tokyo is especially popular among Gen Z travelers, with nearly 3 in 10 expressing a strong interest in visiting.

Travel Priorities

American travelers have various priorities, including relaxation (57%), family time (51%), adventure (47%), enjoying nature and wildlife (36%), and culinary experiences (30%). Gen Z travelers are most likely to seek adventure (69%), while Baby Boomers prioritize relaxation (61%).


Amid economic challenges, Americans continue to prioritize travel, adjusting their budgets and spending patterns to focus on meaningful experiences. The survey, commissioned by Empower and conducted from March 14-18, 2024, provides valuable insights into the evolving travel habits of American consumers.

Empower is a leader in financial planning, investing, and advice, dedicated to creating financial freedom through innovative solutions. Connect with Empower on and subscribe to The Currency™ for the latest insights on money, travel, and lifestyle trends.

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