YouGovinterest's "Global Travel Profiles" report shows Millennials' interest in cruising

07-03-24

In a surprising turn towards travel preferences, Millennials are showing a growing enthusiasm for cruises, a trend that is challenging the Baby Boomers' dominance in this sector. The recent "Global Travel Profiles" report by YouGov, a leading international online research and analytics group, illuminates this paradigm shift in travel inclinations.

While Baby Boomers have historically been the mainstay of the cruise industry, generating the lion's share of demand, Millennials are rapidly emerging as a significant force in the market. According to Eva Steward, who leads the travel sector at YouGov, there has been a steady increase in the proportion of Millennials who rank cruises as one of their top vacation choices over the past three years. This increase suggests an evolution in this generation's travel preferences, moving toward more enriching and memorable experiences.