The impact of the cocoa price boom affects producing tourist destinations 

19-03-24

The recent boom in cocoa prices, which has reached record highs in the last 50 years, has not only had an impact on the chocolate industry and consumers worldwide, but also presents a unique opportunity for tourism in cocoa-producing countries. This phenomenon can drive a new dimension of tourism: the exploration and enjoyment of cocoa destinations, fostering sustainable tourism that benefits local communities and the cocoa industry.

In an unprecedented price revolution, cocoa has surpassed an all-time high, raising its price to levels not seen in the last 50 years. This soaring increase has pushed the price of cocoa to an impressive 38% above the previous record, recorded in July 1977. On the New York market, cocoa is currently trading at $7,405 per metric ton, and according to some experts' projections, this number could climb to $10,000 in the near future.

This phenomenon has triggered a chain of consequences throughout the chocolate industry, from artisanal chocolatiers to confectionery giants, all facing a significant increase in their production costs. The situation is aggravated by the expectation that the price of chocolate will rise globally, affecting both producers and consumers.