Guatemala unveils innovative tourism strategy for the next 100 days

04-03-24

Harris Whitbeck, in his role as director, together with Ericka Guillermo, deputy director of the Guatemalan Tourism Institute (INGUAT), have outlined a bold strategy for the next 100 days, with the vision of catapulting Guatemala among the three most preeminent tourist destinations in Latin America, aspiring to make it the most unforgettable destination in the region. This strategy is part of the broader efforts of President Bernardo Arévalo's government, which sees tourism not only as a fundamental pillar for the country's economic development, but also as a vital tool for attracting investment, promoting the creation of quality jobs, boosting the service sector and, above all, fostering an environment of prosperity in the communities that revolve around tourism.

In presenting this strategic vision, INGUAT leaders underscored how these initiatives align perfectly with the institute's strategic plan for the period 2024-2028.