World Economic Forum highlights the importance of biophilia as a travel trend 

05-06-24

Biophilia, which describes humans' innate affinity for connecting with nature, is emerging as a predominant trend in tourism. This inclination not only responds to an emotional and psychological need, but also provides tangible health benefits, such as reducing stress and strengthening the immune system. In addition, nature tourism represents an important economic driver, generating revenues in excess of $600 billion annually and providing employment for 22 million people worldwide.

The positive impact of biophilia goes beyond economics and individual health; it also plays a crucial role in the preservation of ecosystems. Sustainable tourism becomes an essential tool for biodiversity conservation, ensuring that tourism development does not compromise the natural resources that attract travelers in the first place. However, uncontrolled tourism growth can lead to environmental degradation, underscoring the need for careful and sustainable management.